About Us

Who We Are


Always One Step Ahead!

GAA HOLDING – business & marketing consulting companies are guiding clients through the challenges confronting them today and prepare for tomorrow using the extensive international and local experience.

We deliver excellence through responsive and creative solutions to our clients’ benefit.

Learn more about us

Why Choose Us

    • 30 years of experience
    • World-leading brands
    • Strategic Partnership
    • Accountability and Transparency
    • Service Diversity and Benchmarking
    • Custom Production and Management 

GAA Holding is combining various businesses, each of them a market leader in its segment. GAA Holding has been a oldest 30 year player in the Georgian market.

The holding has several strategic directions, including business consultancy, marketing, advertising and media communications, printing and production, automobile business, the latter represented by international players such as McCann Worldwide in Georgia and Armenia.

SENA Auto Group, founded in 2006, provides individual and corporate customers with a full range of vehicle services. Its passenger and commercial vehicles, electric cars, ATV, UTV, premium quality oils, and lubricants and original spare parts are available at service centers throughout Georgia (Honda, JAC Motors, SsangYong Motors, SUBARU, ENOC, CMC Motors).

The innovative multimedia platform STARVISION, combining TV, Radio STAR FM 93,9, News portal.  STV video/audio and digital production, works well through both traditional and digital channels.

Kedi/Momentum is events marketing agency and ADSS Print is professional, highly experienced teams create and manage a full range of digital print and OOH production solutions.

Eco Drive imports Electric transport, Energy saving products the complete energy saving solution provider:  Solar Lights and Panels, Free Cool Solutions, Light Sensors, Interactive Digital Displays

GAA Holding main consulting services are business services for investors, Business and marketing planning, project management, PR and GR, HRM, full digital services, IT management, Tax and Law support.


GIA Alikhanashvili

GIA Alikhanashvili

Founder and CEO

Gia Alikhanashvili has a plethora of valuable business contacts and partners throughout the Caucasus, as well as all CIS countries.

He always takes on innovative projects and investments, while also overseeing their successful implementation. He is actively involved in the creation of new business opportunities and projects for the investors, as well as managing the execution process.

He is a renowned business expert and provides consulting services for various sectors, helping him be the most successful independent businessman in the Caucasus region.

Company History



is founded


McCann Erickson

office opens in Tbilisi


McCann Erickson

office opens in Yerevan


Universal McCann

office opens in Tbilisi



is founded


  • Momentum office opens in Tbilisi
  • ADSS Print is founded
  • SENA AUTO starts trading of Japan Manufacturer’s brand MITSUBISH, SUZUKI, SUBARU
  • SENA AUTO opens a new service center for Japan Manufactured vehicles in Georgia



becomes the exclusive partner of POLARIS, ATV and Snowmobiles.



becomes the exclusive partner of ENOC – Emirates National Oil Company in Georgia.


SENA Motors

is founded, it becomes the official dealer of «HONDA  MOTOR  CO., Ltd»  and certified Service Center in Georgia.


SENA Motors

becomes the exclusive distributor of «JAC Motors» in Georgia and Armenia


  • SENA AUTO manages a new service: “TAXI SENA” and “JUST TAXI” for corporate clients and private and government organizations.
  • SENA AUTO becomes the official distributor of the first full Electric Cars in Georgia
  • ADSS Print, McCann Tbilisi, SENA AUTO acquire the quality standard certifications ISO 9001:2008


  • Kedi Studio starts the production operations
  • SENA Auto builds the Service Center for the Light Commercial and Heavy-Duty Trucks



becomes official representative of SsangYong Motors and KUBA Motors in Georgia